Online Story Telling – Who do you bring?

Whenever I journey to complete some type of interaction with a customer online or even face to face, I bring five people with me to help with my advertising and marketing efforts.  My friends are who, what, when, where and why.  I can’t feel confident without them no matter whether I’m performing Internet marketing consulting to people in Atlanta or nationwide.  I’m sure to get nervous and lose  or waste time if I don’t have my team with me.  The main reason why I bring them along is because I notice that people go into a trance when I can present them in a way that’s relative to their business.

The Reason Why it Works

The reason why story telling is so important has to do with childhood and cartoons.  When we were children we loved to watch Bugs Bunny, Batman, Ninja Turtles, Spider Man and even Sesame Street. Even though these cartoons are different, one thing they had in common was that they were all presented in story format.  If you can remember, our eyes stayed glued to the television waiting for the next word or sequence.  You can also remember being afraid to turn away from the station during commercials because you refused to miss the next sequence of the story.  Childhood taught us how to see the world and think, and you will find people showing the same patterns.

Story Telling – Today

Ironically, this same habit is stuck with us today.  You’ll notice that every time you watch your favorite movie you must watch it without any interruptions.  You can stay glued to a program for around 3 hours at the movie theater.  One thing that the movies share with cartoons is the fact that they’re in story format.

Homeless & Elderly

If your still not convinced, lets look at the example of your homeless people. If you’ve ever taken out the time to speak with homeless people you’ll notice that they have the best stories.  Next time a homeless person begs you for something, tell them to tell you a story in exchange.  You may even ask them to explain the process of how they got into that situation.  Before you notice it you’ll be emotionally involved with their life events.   Notice that when they tell a good story, watch how you go into a trance and can’t help to listen.

Also, listen to your grandparents or any elderly person tell a story.  They have some of the best stories that you can listen to about their life events.  Listen to their tone of voice, facial expressions and the amount of passion that they place in some of the stories they tell.  You will quickly find yourself lost in the middle of their stories.

Story Telling – Transferring skills online

Moreover, you can use some of these techniques to increase conversion rates on your website.  One of the things that I notice on all of the websites that I’ve worked on is the majority of people coming to your website will go to your about me or about your company page.  The reason why they are going there is because they want to know your story.  The format for your about me section will have to include an emotional and compelling story.

You can also increase your conversion rates if you write your your sales letter in story format and have a story for each one of your brands.  Once you start selling and thinking in this format, you can sit back and watch your conversion rates dramatically increase.

During this tough economy, some Atlanta Marketing companies believe that they have to do whatever is necessary to survive. Even if this means throwing your own associates under the bus.

In the short term this may seem like a quick strategy to make sure that you stay successful and dominant, but what’s the long term effects to your brand? I’m glad you asked.

First, lets start with the importance of your Atlanta Marketing brand. Your brand is what people think of you, your services or your products. Brands are especially important when you market your goods on the Internet. The reason why it’s so important is because people don’t have something tangible. Also, it can be very challenging trying to get your money back from a service which you already purchased online. Therefore, customers have to feel as though they are doing business with someone they can trust.

Next, the most important part of your brand is the word which comes to mind when someone thinks of your Atlanta Marketing company. When someone thinks of your online brand you want to own a very positive word which triggers a buying response. You don’t want them to hear your name and run for the hills! For example, when you think of IBM or Apple you think of quality. IBM and Apple ironically are also known for the way they treat their employees and associates. Some of the common mistakes I see not only Atlanta Marketing companies make but also other companies is mistreating their employees and associates. You CAN NOT treat your associates wrong and expect for them to give your customers good service. That is like eating fast food three times a day and expecting to lose weight it’s not going to happen!

Therefore, be careful with throwing employees and associates who you’ve built strong relationships under the bus. You may end up needing that same person to pull you from under the bus. Moreover, strong relationships can help keep you from under the bus!

Savannah GA Advertising can be over-whelming. While I chose to advertise in Savannah I first made a couple of mistakes. Whenever I came up with a new marketing idea the first thing I would do was ask some of my friends and family what they thought of an idea. Once I received the go ahead from my friends and family (I especially spoke with them about Savannah advertising) I would go ahead and create the advertising plan. Usually when I asked my friends and family the majority of them would almost always tell me everything looked good. I remember one website in particular that I had which was built around Savannah Ga advertising was pretty attractive to my family members and myself. I was able to get a lot of visitors to my website, but the customers weren’t taking any action like calling or emailing me. I couldn’t figure out what was wrong!

Well, one day a good friend of mine who specializes in Savannah Ga advertising said to me are you tracking your visitors and website. I thought this guy had to be crazy because no one does that. I must admit that I beleived what he was talking about was a waste of time. I thought there’s no way I have time to track and test. One day after getting very upset and confused as to the reason no one acting on my site I decided to track and test visitors to my site. Once I did this I was able to turn those customers in people who took some king of action once the reached my site.

This is part of a series of posts I’m going to create on addressing how to increase your market share in a tough economy.

Albany Ga Advertising requires special skills and attention. One of the most important things in advertising is having a clear understanding of your customer base. This includes psycho-graphics which are characteristics pertaining to your customer’s lifestyle, personality and values. In order to build a long lasting relationship with some of your most profitable customer base, you have to understand how they think!

For example, one of the major concerns I hear when I speak to customers in Atlanta, Savannah and Albany Ga about their advertising and marketing is the fact that we’re in a recession. Needless to say, this is true. One of the worse comments I’ve heard business owners saying to people they want to sell is “recession, what recession?” People aren’t stupid! They read the news and speak with their customer’s everyday so they understand things aren’t as peachy and creamy as they once were.

On the other hand, one of the worst things a business can do in a recession is to start to close doors to their business and expect growth. When you cut back on advertising your closing doors. Closing doors to your business is the firs step towards going out of business. You have to be seen to sell!! All though the economy is getting better, since there’s still currently less dollars for consumers to spend it means that as business owners we have to fight harder for our fair share of our industry.

Therefore, when you decide you want to close doors to your business you need to simultaneously get your resume polished, give up your entrepreneurial dreams and prepare to go back to get a job!

This site is made to help you improve your Atlanta advertising efforts. We will help you increase your advertising and marketing expertise by providing valuable guidance and advice on Atlanta advertising as well as growing your business on a national scale. I will help to evaluate whether marketing and Atlanta advertising is correct for your business. If marketing and advertising is correct for your organization, this site is designed to evaluate which avenues will help you receive the highest return on your investment.