Are you shooting blanks?

Before running an effective online marketing campaign it’s important to understand your buyers and their intentions.  It’s also very important to know what message is right for them at the right time.  Before we run any Internet marketing campaigns, we do a thorough investigation of your customers.

What Is Online Client Analysis

Internet client analysis is the study of a potential buyer’s lifestyle, personality and buying habits.  Once we evaluate this information about your potential clients we’ll know exactly which one of your offers to place in front of them when they have the strongest intentions of making a purchase.

Stages of Internet Buyer Intent

1. Broad Targeted Intent – During this stage clients are unclear of a solution.  This particular buyer is seeking broad information.  We put your message in front of this searcher to let them know you can solve their problem.
2. Purchase Centric Intent – This type of buyer is what most local business owners are interested in.  They are searching with their credit card in hand ready to make a purchase.
3. Brand Centric Intent – This is the buyer that all businesses dream of.  They are searching with their credit card in hand.  More importantly they’re searching for you specifically!  This helps to eliminate competition and is a result of strong branding.

Online Psycho-graphics

Have you ever noticed that when you watch a commercial and turn the television that same commercial is on two other stations?  This is because market researchers know what people like you watch and like.

Even more so, the Internet has this down to a science.  We can study your potential customers buying behavior and put your message directly in front of them when they are hot and hungry for your service with pay per click (ppc) advertising.

Contact us today at 404-941-0487 for a free consultation!